Facebook - Do I Click Certify Compliance or Request Manual Review

Submitting a Facebook advertisement certainly is not as simple every bit only clicking a button. The ad has to get through an approving process and, at times, may not actually be approved. Merely what happens during this approval process? How tin can a Facebook ad exist fixed and resubmitted in social club to go canonical? Furthermore, how tin can someone create a not bad Facebook advertizing that will get approved the first time effectually?

For those of united states that have been through this process earlier, it can be frustrating. On top of that, Facebook is non scared to merely close downward your account altogether if you submit too many disapproved ads.

Simply put, information technology is imperative that Facebook exist strict with their ad policies (besides every bit numerous other policies) in club to ensure their users have a prophylactic and a more than trustworthy experience on the platform. While some of their rules and policies for ads may seem piffling or arbitrary, at that place is e'er an underlying reason for why these rules are in identify and keep to exist updated regularly.

What Happens During The Facebook Ad Approval Procedure?

Upon cosmos, all Facebook ads volition go through their automatic review process. This procedure can check for a bulk of compliance issues and can determine whether or not the advertizing is fit to go alive. At the first of 2019 Facebook reached a new milestone with 7 one thousand thousand advertisers on their platform. (October 2020 update: 9 million+ advertisers. Read our recent blog in response to COVID, Social Media Advertizement: Things Have Changed). It would exist impossible to manually review all ads. Some of the more than catchy ads may get a mix of automated and manual review, just it is estimated a slap-up majority do not. We say estimated because Facebook has not publicly released whatsoever relevant data on this process.

What does the automated review process await at?

• Advertising Positioning
• Targeted Audience
• Text & Images Used
• Landing Page Content

The fact that the review procedure looks at the content on the landing page of your ad is arguably a huge determining gene for whether or not an advertising should be approved. If their users are not going to a safe or relevant landing page, then Facebook will nip that in the bud very quickly.

How long will it take for my Facebook advertizement to be approved?

This answer can vary greatly depending on numerous factors such as the content of your ad, how long you have been an advertiser, the blazon of advertising being created, and a few other variables that are merely known internally to Facebook employees. If y'all are lucky, your advert may be approved in just a couple of minutes. Some ads, namely the ones that crave a manual review, may take a couple of days to get canonical. Facebook tries to ensure that a great majority of ads are canonical in 24 hours or less.

My Facebook Ad Was Not Canonical, What Exercise I Practice?

It is fairly common for advertisers, especially those new to the platform, to have their advertising non be approved. You still have options though.

• Edit Your Facebook Ad - Oftentimes it is every bit unproblematic as changing the wording or advert copy, using a different paradigm, or fixing typos and broken links.
• Appeal the Decision - Go into your ads manager and find the disapproved ad. Whenever you click Edit you volition come across a red box highlighting what was wrong with the ad. In that red box you can click Request Review. You will be given the selection to blazon of a reason why yous think the ad should really exist approved. Whenever you submit your review asking, a live person will get back and manually review everything.

Avoid Facebook Ad Disapproval with These Tips:

Below are some very mutual reasons, including the top 3 reasons according to Facebook themselves.

1. Likewise much text in an image - You cannot have an advert on a newsfeed that contains an image made upwards of text that covers 20% or more of the epitome. Facebook even has a Text Overlay Tool that allows you to brand sure your image is within the guidelines.
   
2. Age-restricted textile - If Facebook feels that your advert or landing page shows images or text that may be targeted at people likewise young to see this kind of content, they will non approve the advertisement.
   
3. Mentioning 'Facebook' - The third most mutual reason for not getting approved comes from your ad improperly mentioning Facebook. If you are going to apply that discussion, you lot must use a capital F and the word Facebook must be written in the same size and font-type as the other text in your advertizing.
   

These are the top iii reasons from Facebook themselves. In that location are numerous other reasons however they are not as mutual equally the ones mentioned in a higher place. These tin can include ads that:

• Show before and afterward pictures, whether existent or false.
• Make misleading or faux claims
• Advertise illegal or prohibited content

Practice Makes Perfect

Creating a Facebook advertisement can exist similar riding a bike. Once yous get the gist of information technology, y'all will exist able to practice information technology without as much concentration as needed in the starting time. As yous get better at creating Facebook ads that become approved, your quality score will go up. Having a higher quality score can lead to faster ad approvals. One thing you never want to exercise is try to cheat or game the Facebook ad system. Simply follow their rules and guidelines and you should take no trouble breezing through the ad-approval procedure.

In decision, be sure to too check out the Facebook Advert Policies. They like to update these policies without observe, so information technology'south a skilful idea, even pre-auction to take a look to be sure your product or service will non accept blessing problems.

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Source: https://www.cmglocalsolutions.com/blog/facebook-ad-disapprovals-fixable

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